Kellogg’s:
Cereal Anytime

Cereal sales at Meijer were on a decline as shoppers had less and less time to enjoy breakfast due to hectic schedules. Cereal Anytime was an evergreen program that showed a wide range of recipes with cereal being the main ingredient. The goal was to inspire shoppers they could easily fit in their favorite morning brands at any time of the day through snacks, treats, and even hosting dishes!

Our overarching design system needed to be flexible so that it could be applicable through every season and occasion. Inspired by the colorful and fun Kellogg’s brands, we used our color gradients and headline treatment to tell each occasion's story while still remaining consistent in its apllication.

This program required a large photoshoot that went on for five days. We needed to shoot an year’s worth of recipes that would be cycled continuously. This was the largest and most involved shoot I had the pleasure in art directing. From recipe creation to prop direction, I was able to work very closely with Tilley Barbosa and her team for the final photo output.

Meijer clients were happy and excited with what we created and sales started going up with the continuous digital push that highlighted timely cereal treats. From savory to sweet, we showed that anytime can be cereal time.