Ziploc: Endurables

Ziploc has earned its place as the leading brand in food storage with its innovative technology and shopper trust. However, the brand is aware that the category has begun to expand to include sustainable and easier meal prep solutions for the conscious millennial. Introducing Endurables: reusable bags and containers to take you from freezer to oven to table without any unnecessary steps in between.

Our problem to solve at the shopper level was to educate the flexibility of the product while still heavily bringing in brand awareness. It was a complex story to tell, but the split screen format for our hero key visual was successful and quickly conveyed the solution for POS. As this was a new product, product and food photography were shot and used both for print and digital tactics.

As the main art director, I cooked this project from kick-off to concept to production.