Spring Me Collection
by Glade

The Glade team wanted their Spring collection to uplift and feel fresh and bold. As the first real season out of the pandemic, the brand wanted to inspire the shopper to feel fully refreshed and bold to take on the warmer weather and sunnier days. Introducing Glade’s Spring Me collection.

As a way to give the brand a modern look, the creative team decided to try brightly colored illustrated portraits in place of the usual talent stock photography. With illustrations, we were able to have flexibility in what kind of stylings these Glade girls would have. We could go as edgy and fun as we wanted while still serving many international markets and needs. 

Illustrating original portraits and backgrounds with abstract scent cues, gave the brand ownership in the category. While other fragrance brands remained using the same clean bathroom and perfume-y ingredient stock photography, Glade was able to stand out at POS.