Mrs. Meyer’s Clean Day: Powered by Probiotics

The quirky yet mighty cleaning brand was launching a new line of products and asked our shopper team to develop a toolkit to educate the public on the hottest new trend in the category: probiotics. The advantages of using probiotics in cleaning supplies was that they were natural and good bacteria that continuously cleans surfaces at a micro level even after you finish wiping down.

Education was the highest priority for our visuals and communication. The shopper needed to be made aware that probiotics were good bacteria. Following Mrs. Meyer’s whimsical illustrative style, I created new little characters to add to her world. These little bacterial blobs were given cute faces and productive noodle arms to clean all the grime away.

The brand loved the creation of these characters so much, they became the main visual focus for our creative tactics. I loved working on a brand that encouraged and saw the value in illustration to tell their product story. Mrs. Meyer’s Clean Day is cute but tough, like me!